Libby Dagostino purchased the Littleton consignment
shop, Options Boutique, in July of 2019. Prior to buying the store,
Libby had been a Residential Counselor at a school for students with
behavioral issues. The daily emotional drain of her career coupled with
the passing of her father, prompted Libby to explore what the next
chapter of her life would look like.
A native of Littleton, Libby is no stranger to Options. She worked
there as a teenager and then on and off throughout college. Libby knew
she wanted to stay local and find a job in her supportive and close-knit
community. Purchasing the shop, where she had worked for so many years,
felt like coming home. However, this “leap of faith” as Libby called
it, was not made on a whim. She meticulously mapped out all the pros and
cons to buying the shop.
There was no doubt, Libby had a deep-rooted connection to Options,
but she was also nervous about the financial, physical and emotional
investment necessary to make it all happen. “I have suffered a lot of
loss and a lot of struggle, this hasn’t been the smoothest path for me
to get here”, Libby explained. She didn’t want to make a mistake and
jump into something that she would soon regret. Moving forward required
digging deep to find the courage and confidence to go through with the
As a lover of clothes, art, and music, Libby promised herself she
would use the shop as a creative outlet and invite people to come and be
silly and quirky. One major perk of owning your own store is control of
the daily playlist. “Who wouldn’t want to be able to listen to the
music they love all day”, Libby joked.
After just eight months of running Options and really “hitting her
stride”, everything came to a crashing halt. Being forced to shut her
doors when the pandemic hit was incredibly emotional for Libby. How
could she have predicted that on her list of pros and cons for opening a
store, she should have included a pandemic?
It felt like another loss, another misstep and Libby openly discussed
how defeating this was for her. Purchasing the business took so much
strength and now Libby was faced with that same emotional battle to find
the courage to persevere and overcome the challenges Covid-19
presented. Through her struggle, she remembered something her dad used
to tell her when she was anxious about a situation. “Ok Libby, how are
we going to make this fun?” And that is just what Libby set out to do.
Find the fun, find the joy, find the creativity.
Libby knew she had to embrace what she was passionate about and
#StayTrue to her original reasons for buying the shop. It was time to
turn up those jams, be silly, be quirky and find that fun! Instead of
feeling down about not having customers, she needed to see it as an
opportunity to make the shop her own and explore other ways to reach
Building a website became a priority and Libby said she couldn’t have
started out on this endeavor without tapping into the expertise of
neighboring businesses and loyal customers. “People were reaching out to
me on a daily basis, offering advice and help.” Libby also took
advantage of the empty store and decided now would be the perfect time
to repaint the walls and hang artwork, which includes some of her
father’s pieces. Finally, Libby poured her creative energy and sense of
humor into her social channels. In times like these people are looking
for levity and laughs, so Libby has come up with innovative posts to
keep her customers engaged. A huge hit was her post on the
#businessmullet -business on top, pajamas on the bottom.
Now Libby is looking towards the future, planning her Grand
Reopening, which may include everything from karaoke nights to “sip and
shops.” Thank you, Libby, for sharing your story about how you tapped
into your entrepreneurial spirit to overcome hurdles and #StayTrue to
yourself and what’s important to your community.
Read more Small Business Spotlights.