Now more than ever people are turning to their
healthcare providers for guidance and support. The uncertainty of what
tomorrow will bring is downright frightening, and families are seeking
out ways to cope. Acton Medical Associates has remained committed to
their patients during these challenging times, acting as a trusted
resource for information and advice. Since 1955 they have been providing
high quality healthcare to the surrounding communities. This
independently owned, private practice employs a staff of over 200
medical professionals. They strive to establish strong patient
relationships and go above and beyond to provide exceptional service.
When COVID-19 hit, their dedication to their patients did not waiver!
The day Governor Baker declared a state of emergency, healthcare
providers were deemed essential and Acton Medical made the decision to
keep their main clinic and two satellites open. Chief Operating Officer,
Joseph Berman recently walked Northern through the steps they took to
adjust their workflows and accommodate over 45,000 active patients. “We
take the responsibility of keeping folks healthy, very seriously,” Joe
stressed. First on the list was to create a separation within their main
Acton facility for patients with respiratory illnesses that are more
vulnerable to COVID-19. Then, understanding the importance of children
staying current on their vaccinations and wellness checks, Acton Medical
converted the Littleton clinic to service all pediatric patients. From
there, the Harvard office would now service all adult patients. Also,
telehealth appointments were implemented to assist with the stay at home
With the critical need for increased testing, Acton Medical dedicated
resources to developing an outdoor tent testing facility, where those
that meet the criteria, could quickly be tested for COVID-19. Their
community of patients have been very vocal about how grateful they are
that Acton Medical has made such accommodations. One father of a young
child commented on Facebook, thanking them for making the Littleton site
dedicated to Pediatrics because he had been worried about exposing his
son to people that are potentially sick.
From an infrastructure perspective, Acton Medical has done a
phenomenal job reconfiguring how they provide service to their patients.
What’s even more impressive is how these medical professionals are
holding the hands of all these families, virtually, helping them
navigate the unknown. Kimberly Mintz, Acton Medical’s Public Relation’s
Manager, explained their approach to keeping patients feeling connected
with their healthcare teams. Every day people are torn between what’s
fact or fiction, what they should believe, from the news to the latest
posting of homeschooling routines. Acton Medical strives to help remove
the noise and be a beacon providing clear and valuable information, and
health and wellness support during such an isolating time.
When visiting Acton Medical’s website and Pediatrics Facebook page,
there is a wealth of information, that reaffirms their #StayTrue
commitment to keeping their patients feeling connected and providing the
resources they desperately need. All of the content is developed or
presented by the Practice’s medical professionals, because these are
familiar faces that their patients trust. Kim and the COVID-19 Task
Force at Acton Medical have been focusing the content on hot topics that
families are experiencing daily. For example, people are unable to go
to the grocery store as frequently as they are used to, but still need
to prepare three meals a day. Thanks to a recent video posted on Acton
Medical’s Facebook page, one of their dieticians provided a tutorial on
how to do healthy meal planning during social distancing, without
overstocking your pantry.
As we have all seen, there’s an onslaught of news outlets showing
charts, graphs and stats, making it difficult to decipher what is
happening with the pandemic. So, one of their physicians specializing in
Adult Medicine and Infectious Diseases, developed a set of FAQs,
breaking down info on COVID-19 diagnoses and testing antibodies. Their
COVID-19 Task force is dedicated to making sure patients “have access to
valuable information that’s correct when there is a lot of
misinformation out there.” Kim further explained the importance of their
patients feeling supported when they can’t easily seek external help.
Specifically, the mental health for parent’s feeling isolated at home
with their children is a huge concern these days. For these patients,
Acton Medical promotes the use of virtual consults as well as posting a
continuous stream of resources for parents on both their website and
social channels. No one should feel like they must navigate these
challenging times on their own.
Sprinkled in with the vital COVID-19 resources, the Pediatrics team
makes sure to have a little fun and dedicate content to their young
patients. Recently, Jasmin S. Darling, M.D., Pediatrician at Acton
Medical, partnered with a local bookstore to host a virtual story time.
Dr. Darling read two of her favorite books live via Zoom, and answered a
few healthcare questions from parents. Additional providers are
scheduled to host more story times this year, check
@ActonMedicalPediatrics on Facebook for details. Every little activity
or engagement opportunity for these families goes a long way right now.
And for those children that do need to go in and see their doctors,
Acton Medical has tried to remove what could be a scary surprise at the
sight of their favorite provider in PPE, by frequently posting pictures
of the Pediatrics team donning their masks. In one post, Pediatricians
were pictured wearing face masks, shields, and or gowns, and Facebook
Followers were asked to play “Guess Who!” Pediatric patients and their
parents had fun commenting and trying to guess who was behind that PPE.
Again, these small gestures are making a huge positive impact on both
the parents and children. Patients have displayed their tremendous
gratitude by writing notes in chalk on Acton Medical’s front walkway and
donating vital PPE supplies. A local 4H group of children recently hand
wrote thank you notes to each and every doctor at Acton Medical,
including heartfelt drawings. Joe Berman said that one positive outcome
of the pandemic has been seeing “people come together to deal with this
issue, and how the better side of us comes out.”
Thank you Acton Medical for all your hard work and dedication as you
work tirelessly to #StayTrue to your community of patients.
Are you interested in reading other stories like this? Check out the Small Business Spotlight Series and see how local businesses are pivoting in this time of need.